SNUG 2013 Keynote Videos 

 Massive Innovation and Collaboration into the "GigaScale" Age!
Dr. Aart de Geus, Synopsys Chairman and co-CEO
The semiconductor industry is on the bridge to a new world of complexity empowered by smaller dimensions, new transistor types, enormous IP reuse, and a focus on the great potential of electronic systems. In other words, the GigaScale Age is upon us!

In addition, our customers are facing uncertain markets where merely making a better version of their last product is not sufficient. To survive and thrive in new and unknown markets, designers and their ecosystem partners are accelerating both their innovation and their collaboration with key partners. They expect the same from their EDA, IP and services partners.

In his presentation, Aart gives an overview of the enormous amount of recent innovation and collaboration happening at Synopsys as we enable "Moore's Law plus, plus" for yet another decade!


 From Crystal Ball to Reality — The Impact of Silicon IP on SoC Design
 
Sir Hossein Yassaie PhD, Chief Executive Officer, Imagination Technologies
SoCs have transformed the semiconductor and electronics industries, integrating staggering breadth of functionality and performance into highly cost-effective, low power but complex single-chip solution platforms. However, there has been another transformation: many of the major functional blocks on today’s SoCs are provided by Silicon IP providers rather than designed in-house. Hossein reviews some of the important technological and market trends in key segments and discusses how the IP industry is helping to create the ability to translate vision into reality, and to constantly enhance it. He also touches on key functional blocks in modern SoCs explaining how the GPU is becoming the new driving force not only for modern applications but also for design methodologies and process technologies, and how heterogeneous processing is transforming the way SoCs handle key user applications such as UI’s, gaming, multimedia and more.